Scholz & Friends for new moments of glory in skiing
Scholz & Friends is developing the visual identity for the bid to host the 2025 FIS Alpine World Championships in Crans-Montana, Valais.
With the official submission of the bid to host the 2025 FIS Alpine World Ski Championships on Tuesday, those responsible for the Crans-Montana/Wallis World Championships Bid Committee want to write another chapter in Swiss sporting history.
Scholz & Friends Zurich developed the visual identity in collaboration with the design unit Scholz & Friends Identify. It combines the origin, competence and ambition of the traditional ski destination on the Valais high plateau with the dynamism and power of alpine ski racing.
Within the flexible design principle, the Valais star ensures a clear commitment to the canton and is also a reference to the unforgettable 1987 World Ski Championships in Crans-Montana - one of the great moments in Swiss sport. Curved lines stand for the different alpine disciplines and make their dynamics visible on all media. Other elements such as modern typography and colors underline the emotion, passion and lifeblood of skiing and the bid. The municipalities of Crans-Montana, Lens and Icogne and the canton of Valais are fully behind the bid. If the bid is unsuccessful in the FIS Council's World Championship election at the end of May 2020, Crans-Montana will run again for 2027 or 2029.
With around 700 employees from all disciplines, Scholz & Friends is one of the leading agency groups in the DACH region and is represented in Switzerland at its Zurich office.
Responsible at the Crans-Montana World Cup Bid Committee: Marius Robyr (Executive Director) and Hugo Steinegger (Executive Vice Director). Responsible at Scholz & Friends: Yvonne Haupt, Mathias Rösch (consulting & strategy), Regine Heite, Patrick Pichler, Luca Stancheris and Olivier Nowak (creation).
