Damage or not: Jung von Matt/Limmat launches the first Mobiliar campaign

Jung von Matt/Limmat has realized the first campaign for Mobiliar after the agency change. The communications agency worked with the insurance company to implement an overarching communications strategy and an intelligent evolution of the umbrella brand campaign. Mobiliar's campaigns are united by a common theme of address, promise and tonality.

In the surplus fund campaign, two commercials tell the story of near misses. Whether it's the rocket that flies through the house rather than into it, or the Nordic walking group that skilfully walks around a couple with their aquarium: Mobiliar almost takes action. On social media, too, people shudder when glasses threaten to shatter and porcelain vases are on the brink of collapse. Whatever happens, Mobiliar customers can look forward to a profit-sharing bonus again this year. Other measures implemented include: Online spots, poster advertising and digital out-of-home measures, print ads and radio spots. The campaign can also be experienced in the general agencies: when customers enter the branches, they hear a rattling noise as if something has been broken - but fortunately nothing has happened.

The surplus fund campaign moves closer to Mobiliar's umbrella campaign with humor, heart and a happy ending and connects with the audience through stories taken from real life. Over the course of the year, Jung von Matt/Limmat will implement further campaigns for Mobiliar and tell even more stories - whether damage or not.