Campaigning Summit Switzerland goes Campaigning.swiss
With 175 participants from Germany, Italy, Catalonia, England, and Switzerland, the seventh Campaigning Summit Switzerland came to a close on Friday, April 5. The next summit for changemakers of all stripes will not take place until 2021.
The five speakers included Lucero Oyarzun from the Nobel Prize-winning ICAN Campaign for the Abolition of Nuclear Weapons, an issue that is currently also of concern to the Federal Council. She imparted valuable know-how on how to motivate young people, a topic that is coincidentally also highly topical due to the climate strikes and was discussed intensively.
Harnaam Kaur, the world-famous bearded lady, model and body positivity activist, set a counterpoint to digitalization and the omnipresence of algorithms with her message of changing the world by loving yourself. Knowing and loving yourself well, knowing what you want and why you are here is becoming increasingly important, not only for a fulfilling private life, but also in the world of work, according to her message - especially when algorithms are doing more and more of our work for us.
Harnaam Kaur touched the many people present with her life story and her optimism.
Sophie Hundertmark and Christoph Süess from Paixon worked live with the participants throughout the day to create an AI-based chatbot and demonstrated how it works on stage.
Steffen Konrath, a German pioneer in the use of artificial intelligence in marketing, used specific examples to show how artificial intelligence is used in campaigns, including in Switzerland since 2017, together with Peter Metzinger's campaigning company business campaigning GmbH.
Peter Hogenkamp, online marketing pioneer from Switzerland, used the example of his start-up Scope Content AG to show where content marketing is heading and how automation and curating can save time so that you can concentrate on the essentials: the personal touch.
The seventh reunion of changemakers from campaigning, marketing, communication, public affairs, organizational development and business took place under the motto "Campaigning in the age of algorithms" and, as always, it was also about networking, inspiration and learning from each other. The participants were opinion leaders and lateral thinkers from a wide range of sectors in communication, marketing, change management and public affairs.
