Swiss Influencer Award announces shortlist
On June 20, 2019, the official Swiss Influencer Awards will be presented for the first time in Zurich. The shortlist was announced on Monday.
The Swiss Influencer Award (SIA), which is taking place for the first time this year, honors not only the most promising influencer talent but also the most influential star influencers in Switzerland. They will vie for the prize in eight categories on June 20, 2019 at the Volkshaus.
The shortlist announces which five influencers per category are in the running for the SIA. Jury President Fabian Plüss on the selection process of the expert jury: "We looked at various factors when creating the shortlist. On the one hand, measurable parameters such as the number of followers, the proportion of Swiss followers or the engagement rate. On the other hand, the expert jury also weighted subjective factors highly, such as authenticity, inspirational power and creativity." The three nominees in each category will be presented in the weekly pre-shows broadcast on Teleclub Zoom from April 25.
The shortlist also includes influencers who launched their careers outside of social media, such as presenter Michelle Hunziker, soccer player Xherdan Shaqiri, and musician Bastian Baker. Nowadays, maintaining one's own social media presence is part of the daily work for all stars. Musician Loco Escrito, for example, spends up to 1.5 hours every day on Instagram, Facebook and the like. "My fans are part of my family, so I want to exchange ideas with them and ask how they're doing. I take around 45 minutes every day just to maintain these relationships," says the 29-year-old.
Overall, the influencers on the shortlist have a cumulative reach of 12 million followers on Instagram and also 12 million followers on Facebook. They are among the most important Swiss opinion leaders on social media.
The shortlist of the Swiss Influencer Award 2019
Lifestyle category:
- Zoë pastels
- Michelle Hunziker
- Sylwina
- Antonella Patitucci
- Dominique Rinderknecht
Music category:
- Lo & Leduc
- Bastian Baker
- Bligg
- Loco Escrito
- DJ Antoine
Beauty category:
- Harmony Matthey
- Kevin Lütolf
- Raffaela Zollo
- Kerstin Cook
- Manuela Frey
Fashion category:
- Cristina Gheiceanu
- Elvira Abasova
- Xenia Tchoumi
- Era Dyla Hill
- Charles Legrand
Entertainment category:
- Zeki Bulgurcu
- Gabirano
- Rash Sakem
- Noelia
- Schwiizchiste (Robin P.)
Category Sport:
- Xherdan Shaqiri
- Remo Käser
- Iouri Podladtchikov
- Wendy Holdener
- Marco Laterza
Family category:
- Isabelle Kade
- Xhem & Megi
- Andrea Jansen
- Valentine Caporale
- Mirjam Hunter
Travel category:
- Tobias Meyer
- Minea Jud
- Martina Bisaz
- Morgane Schaller
- Sara Leutenegger
Expert jury Swiss Influencer Award: Fabian Plüss (Co-Founder Kingfluencers), Felicitas Morhart (Professor of Marketing Université de Lausanne), Manuel P. Nappo (Head Institute of Digital Business HWZ Hochschule für Wirtschaft Zürich), Stanislava Zajc (Digital Teamleader Coca-Cola Switzerland) & Cyrill Hauser (Influencer Marketing Expert Jung von Matt/Limmat)
