Well packed is halfway to the wall

MullenLowe Colombia shows that nature has long since developed the perfect packaging—there’s no need for humans to intervene anymore.

Especially not when it comes to particularly stupid packaging for fruit and vegetables. The subjects that MullenLowe created for the NGO Conservation International seem absurd at first glance. At second glance, unfortunately, they are completely in line with reality. There are countless collections circulating on the Internet (e.g. here, source for examples below), which show the biggest head-shaking packaging on the planet. And you can actually find pretty much every example that the agency has "created" (or copied from the examples being criticized).

verpackungen

Conclusion: There really seems to be no limit to the stupidity of mankind. But it's never too late to rethink. Peeling the eggs yourself again and cutting the avocado apart with a knife - even giving up the Coop and Migros bags hurts even more.

banane

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