New start-up focuses on retail media
The Swiss e-commerce industry has gained a new offering: Retail media has arrived in Switzerland and, alongside addressable TV, is one of the two most important digital media trends of the coming years. The new digital startup Retailme offers this technology.
Until now, anyone who wants to advertise their products on the Internet has done so via ads in search engines, social networks or on media websites. However, another pillar is now emerging in the form of retail media. This makes it possible to deliver advertising directly to online marketplaces and web stores. This allows potential customers to be addressed directly during the purchasing process - as a digital counterpart to advertising placements next to the checkout in the supermarket.
Retail media is a lucrative source of income for e-shops. Stores that offer this new form of online advertising benefit from free re-targeting campaigns as well as additional income.
Thanks to Retailme, companies in Switzerland can now use this new technology to their advantage by placing ads directly on the sites of online retailers. Retailme. is backed by a team of six with many years of experience in online marketing and e-commerce on the Swiss market. The managing director is Kevin Cocco, who has already worked for well-known agencies and publishers such as Scout24 and Tamedia. Most recently, Cocco was responsible for the relaunch of Jobsource.
