Wunderman and Microsoft Shape the Future with Artificial Intelligence
Wunderman Germany, in cooperation with Wunderman Zurich, is implementing "Make Your Wish", Microsoft Germany's largest marketing initiative to date on the subject of artificial intelligence. The goal: nothing less than making the technology of the future tangible for everyone.
The digital agency Wunderman has launched the Make Your Wish campaign from its Munich and Zurich offices together with its client Microsoft Germany. Make Your Wish brings together individual wishes for artificial intelligence (AI) with experts and development companies. In this way, medium-sized companies and individuals, for example, can also shape the future with the help of artificial intelligence. Wunderman worked closely with Microsoft on this ambitious project and was able to bring its agency expertise in customer engagement and digital campaigning to bear.
Artificial intelligence is seen as the technology of the future for companies and consumers. In this context, Microsoft takes a special stance: Artificial intelligence should enhance the capabilities of humans, not replace them - and be ethical in the process. To achieve this, artificial intelligence must be a technology that is developed for the benefit of all. For example, through co-creation with end customers.
Martin Grosse, CMO Microsoft Germany: "If we want everyone to benefit from the progress and opportunities offered by new technologies such as artificial intelligence, we also have to take everyone with us into the new era."
In this sense, Make Your Wish combines the wishes of individuals with highly specialized experts for implementation. Due to the great success of the campaign, Make Your Wish was also launched throughout the Middle East, South Africa and India.
