Department of Noise launches Sound Identity of VP Bank

The strategic ambitions of "Sound" were identified in the team. At the core of VP Bank's sound identity are the two fields of activity "Self-confident" and "Twist". Self-confident in the sense of: Bold with character - Twist in the sense of: Surprising, unexpected. These two attributes are complemented by the "Future-driven" field of action, which acts as a general driver for digital solutions.

Felipe Gomez de Luis, Head of Branding & Digital Communications: "Sound is an excellent tool for giving emotional expression to our brand vision. We are very happy that Department of Noise has succeeded in meeting our high standards and making our brand feeling a multi-faceted experience on the auditory level. The development of our sound identity is an important step for us in a digital world where audio is becoming increasingly important."

VP Bank has had numerous audio assets produced which ensure versatile and stylish use of music & sound in all markets. These include audio logo, video scores, phone service music, UX sounds, event sound kit & a branded playlist.

Philipp Schweidler, Managing Partner Department of Noise: "The positioning of the "VP Bank" brand is razor-sharp. With the developed sound identity, we complete the existing brand design and give additional support to the brand claim "safely ahead". We wish Felipe and his team much success with the implementation!"