Equipe is responsible for the communication of the new "VisecaOne App
The popular «VisecaOne App» has been redesigned. A digital launch campaign showcases the new features and fresh design of the new «one App.» Equipe is the agency responsible for the campaign.
Lost your card? No problem! It can be blocked with just one click in the new one app. And if you want to keep control of your spending at all times, you're in luck: In the app, spending is automatically assigned to categories such as food, mobility, clothing, etc. It's just as easy to redeem the valuable surprize points directly in the app. In addition, dynamic branding ensures that the one app always appears in the design of the stored bank.
Equipe creates a digital launch campaign
In a first step, an emotional video communicates the innovations using memorable use cases. After the first contact, the individual features are explained in detail on various channels. Finally, users are taken to an onboarding video that explains step by step how to download and set up the new one app.
Various advertising materials were created for the campaign: Teaser on the Website Viseca, social media posts, newsletters for various target groups - and of course the App Store presence has also been completely overhauled.
Flexible campaign concept
When designing the campaign, it was already taken into account that the one app is constantly being further developed. The material for promoting the app was therefore created in a modular and editable way. This means that the actors and functions can be easily replaced whenever new features are added.
