Top of the week: Swiss focus on tradition and ecology

In the ninth European Trusted Brands survey conducted by Reader's Digest, traditional brands such as Migros, Raiffeisen, Similasan and Swatch remained at the top. Nevertheless, the brand landscape is changing; environmental protection is playing an increasingly important role in all product categories. For the first time, the study has therefore also identified those brands whose commitment to the environment enjoys the best reputation. On the list of the most trustworthy brands, Volkswagen has regained the top spot in the automotive category from Toyota. Helsana replaces CSS at the top of the health insurance trust ranking after one year, while L'Oréal has to relinquish its long-standing top position in the hair care products category to Nivea as the most trusted brand. Aspirin beat Dafalgan in the painkiller category. In terms of ecological commitment, Toyota scored highly for cars, Raiffeisen for banks, Swiss for airlines, Migros for trading companies and household cleaners and V-Zug for household and kitchen appliances. In Switzerland, 1,082 people were surveyed.