IAB Switzerland announces nominations for the Digital Marketing Awards 2019

"The digital advertising industry never stands still. The list of nominations submitted was long and shows what the dynamic advertising market is all about: a willingness to experiment. We are delighted to be able to present this award for outstanding achievement in the Swiss advertising market for the ninth time. The award is highly valued by the award-winning companies and agencies. The award ceremony will be held in the program of our new digital marketing conference DEX on 11 April in Hall 622," explains Roger Baur, Managing Director of IAB Switzerland, in a press release.

Election mode and nominations and 2019 

The awards are presented in the categories Digital Marketer of the Year and Digital Agency of the Year. The winners are selected by an expert jury made up of the IAB Board and the IAB Advisory Board, the IAB Client and Agency Expert Groups, the Board of the Swiss Advertisers Association (SWA), the SWA Digital Committee and a committee of the Leading Swiss Agencies (LSA). 

The nominees for Digital Marketer of the Year:

• Amorelie
  • Amorelie attracted attention in 2018 because they invested heavily in digital advertising and presented themselves to their target groups across all formats. Their advertising for erotic items is well thought out and always created with humor. The video campaign for their advent calendar was a great example of this.
• Audi
  • The brand always manages to surprise and attract attention with excellent digital advertising. With the launch of the new e-tron, they have set new standards. With intelligent advertising and a high presence on digital channels, Audi always manages to surprise! Last year, the car manufacturer impressed us with many innovative forms of advertising and large branding products. It's great to see that the brand believes in the impact of digital advertising and is investing in it.
• Brack
  • Brack was nominated because the company relies heavily on digital advertising to increase sales in its store. The use of digital branding advertising in particular is proof of how well digital advertising works and supports performance campaigns. With its creative ideas and funny video spots, Brack always stands out positively.
• Lidl
  • Lidl Switzerland is investing heavily in digital advertising and is setting a clear example. They believe in the impact and use large forms of advertising and branding products to present their brand and products to customers. This in particular has caused a stir and helps the entire industry. For Lidl, environment and brand safety is obviously a very important KPI.

The nominees for Digital Agency of the Year:

• Dreifive (Switzerland)
  • As a specialized performance agency, they are very strong in the disciplines of search, social, video and data-driven marketing and have shown in recent years that they are one of the key players in the Swiss market.
• Havas Media
  • The agency has positioned itself perfectly following the merger. They have shown time and again how well they understand this genre in digital and use all digital channels. The decision to implement the "Havas Village" shows that they have adapted to the needs of the changing market.
• Hoy
  • Hoy has invested heavily in know-how and technology in recent years and has positioned itself as one of the top digital agencies for Swiss clients, working very closely with its clients. Their high level of technical expertise also sets them apart.
• MediaCom Switzerland
  • The agency is always up to date. It shows that it understands the digital market and is constantly developing innovative concepts for its clients. MediaCom invests heavily in the training of its employees and helps its clients and the digital market to better understand topics with special workshops.

Another award category is the Digital Newcomer of the Year. This qualifies as the best result in the final examination of the IAB Academy's "Digital Marketing Basic Course" diploma course. The candidate has succeeded in coming top of 120 graduates. All information about the Digital Marketing Award and to the DEX Conference are available on the respective websites.