VBZ expands cooperation with APG-Traffic
2009 Zurich Public Transportation (VBZ) transfers the sale of advertising space outside the Zurich region to APG-SGA Traffic. The arrangement takes effect on April 1.
Verkehrsbetriebe Zürich (VBZ) is largely transferring the sale of advertising space on its vehicles to advertisers outside the VBZ concession area (Zurich region) to the specialized public transport media company APG-SGA Traffic, which operates throughout Switzerland. According to a press release issued by APG on Wednesday, customers operating nationwide as well as advertising and media agencies will now have a single point of contact for national campaigns in and on public transportation. Both companies expect synergies and increased sales of public transport advertising formats in the Swiss business metropolis from this division of labor, which will take effect on April 1, 2009.
