Easier than you think: Kreienbühl and Vogler develops new gorilla campaign
With a new campaign for the Gorilla health promotion and education program, Kreienbühl and Vogler are encouraging young people to live healthier and more sustainable lives.
The Schtifti Foundation is committed to healthy youth with its Gorilla health promotion and education program. With workshops and tips on gorilla.ch, Gorilla promotes exercise, a balanced diet and sustainable consumer behavior among young people.
Kreienbühl und Vogler was commissioned to develop a new campaign for Gorilla Switzerland. Youth studies show that young people want to get involved, but find it difficult to adapt their own behavior in the face of global environmental problems. Gorilla's new campaign encourages young people to take action. Three subjects and films have been created on the central themes of exercise, nutrition and sustainability. These pointedly point out that it is easier than you think to recycle, skate or eat healthily.
Responsible at Schtifti Foundation: Kathrin Steiger (Management), Tobias Schoen (Head of Marketing), Katia Kaiser (Marketing). Responsible at Kreienbühl and Vogler advertising agency: Reto Vogler, Oli Kreienbühl, Marco Donada, Tiffany Lau; Oliver Nanzig (photography/directing), Sandro Burkhalter (DOP).
