Congratulations: Solved all the puzzles and won the main prize
Since September 2018, newsletter subscribers to MK, Werbewoche, and Expodata have been able to solve an online puzzle every month and enter a contest to win two great prizes. The iWatch and the iPad have found their owners: Corinne Schenker and Sandro Moccetti tackled the puzzle, solved it correctly, and won.
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Proud winner of the iPad: Corinne Schenker framed by Tobias Schweizer, Rätsel Agentur and Ruedi Ulmann, Editor-in-Chief MK (from left).
The online puzzle competition was a huge success. Over 400 readers of the Advertising Week/MK/Expodata-newsletter have played along with the puzzles over the past six months and sent the solutions to the editorial team by email. Each month, players could win a free subscription to the Power Package. But of course the puzzle fans were after the main prizes. Understandably so, because: There was an iWatch and an iPad to be won. The editors have now drawn the winners from all the correct answers sent in.
Corinne Schenker (33) from Lucerne and Sandro Moccetti (45) from Schaffhausen came to the editorial office in Zurich to receive their prizes in person. Both are great puzzle fans and enthusiastic newsletter subscribers. Corinne Schenker works as project manager for marketing and communication at Messe Luzern. She is delighted with the iPad she won. "I've already won a few things in competitions, but I've never won such a great prize," she says, beaming. Sandro Moccetti, who works in strategic marketing at Zürcher Kantonalbank, is also delighted with his prize, an iWatch. He can hardly wait to hear what his three children have to say about this hip prize. Laughing, he adds: "Normally I can't impress my children with new technical achievements, but now I have a trump card."

Lucky winner of the iWatch: Sandro Moccetti with Anna Kohler, Editor-in-Chief of Werbewoche (left) and Tamara Mattiussi, Managing Director of Rätsel Agentur.
Tamara Mattiussi, Managing Director of Rätsel Agentur, is delighted with the great interest in the online puzzles: "This campaign is a great confirmation for us. The web capability of puzzles opens up completely new possibilities for marketers - gamification content is now available around the clock and can be played several times. Puzzles are great communication tools. They can be used as a friendly initial approach, for campaigns with competitions or as a customer loyalty measure. The content can be enriched to suit the target group by adding special vocabulary or a company video. We are always pleased when our business customers also bring a certain enthusiasm for puzzles with them. That's why we are particularly encouraged by the high number of participants."
The editorial team was delighted to receive so much feedback and would like to thank everyone who took part.
The puzzle was created in cooperation with Rätsel Agentur.
Customer loyalty via puzzle content
Sudoku, quiz or crossword puzzle? The puzzle agency provides suitable content in German, French or Italian. Enriched with special vocabulary or videos on request.
Rätsel Agentur AG, Stockerstrasse 44, CH-8002 Zurich, phone 043 243 10 36, [email protected]

