Kamasutra: Ikea now gives tips for the bedroom
If anyone knows how to bring that certain something into the bedroom, it's Ikea. That's why the Swedish furniture company has launched a Kamasutra book in the USA: "The ultimate guide to bedroom satifsfaction.
Finally, a satisfying bedroom experience - Ikea makes it possible. The yellow and blue giant has always known how to properly spruce up the most important four walls of any household. In the USA, the company - creatively orchestrated by Ogilvy - has therefore launched a Kama Sutra book. It provides useful tips on what to do when the atmosphere in the bedroom threatens to fall asleep.
Of course, the company remains as usual family-friendly and presents no bed, but as usual furnishing tips. A beautifully illustrated furniture catalog. Which there is according to Campaign microsite not even available for purchase in real, but can only be viewed virtually. Almost something to fall asleep to, then - and you're certainly in the right place for that in the bedroom.
