A melon rarely flies alone
Ruf Lanz urges people, on behalf of Suva and Bfu: Wear a bike helmet—even on short rides.
Wearing a helmet is trendy. This is not only shown by the colorful covers that fitness-conscious leisure cyclists or mountain bikers put on their heads on their tours over hill and dale. Wearing a helmet also makes sense. This is proven by figures from the Swiss Council for Accident Prevention (Bfu). The Bfu has been conducting regular surveys on the wearing rate in Switzerland since 1994. Since then, this has risen from 4 to 38 percent in 2008. Thanks to the bicycle helmet, many people have been saved from serious injuries. And this has an impact on costs: An accident with a head and skull injury results in average insurance benefits of 41,000 francs. An accident without a head injury, on the other hand, "only" costs CHF 5,600.
Suva and Bfu have been working closely together since 2000 to promote the voluntary wearing of bicycle helmets. Ruf Lanz has been responsible for the prevention campaigns since 2002. Every spring, the agency surprises its clients with a new commercial. This year's brief was to continue on the successful path and contribute to even more people wearing a bicycle helmet in the future with stunning dramatization.
The specific recommendation in the current campaign: wear a bike helmet. Even on short journeys. The analysis of the behavior of the various cycling groups shows that, thanks to parents, wearing a helmet has become established among children. The same applies to middle-aged recreational cyclists. However, the largest risk group is still teenagers and young adults. Here, the wearing rate is still well below average. It is particularly low if the bike is only used for short distances. A quick trip to the local shop - I don't need a helmet for that. This is also dramatized in the story in the new commercial. A young woman rides her bike in a familiar neighborhood. Without a helmet, but with a lot of luck, as the film directed by Ernst Wirz shows with a twinkle in his eye.
Andreas Panzeri
Suva and Bfu have been working closely together since 2000 to promote the voluntary wearing of bicycle helmets. Ruf Lanz has been responsible for the prevention campaigns since 2002. Every spring, the agency surprises its clients with a new commercial. This year's brief was to continue on the successful path and contribute to even more people wearing a bicycle helmet in the future with stunning dramatization.
The specific recommendation in the current campaign: wear a bike helmet. Even on short journeys. The analysis of the behavior of the various cycling groups shows that, thanks to parents, wearing a helmet has become established among children. The same applies to middle-aged recreational cyclists. However, the largest risk group is still teenagers and young adults. Here, the wearing rate is still well below average. It is particularly low if the bike is only used for short distances. A quick trip to the local shop - I don't need a helmet for that. This is also dramatized in the story in the new commercial. A young woman rides her bike in a familiar neighborhood. Without a helmet, but with a lot of luck, as the film directed by Ernst Wirz shows with a twinkle in his eye.
Andreas Panzeri
