Friendly Greetings creates new financial education content platform for UBS
Freundliche Grüsse was commissioned by UBS to design and implement the new financial education content initiative. The concept was developed in collaboration with content specialists and subject matter experts from UBS, as well as Marianne Heller, an educator and expert in financial education.
The platform is convincing in its light-hearted approach to the topic without deviating from contemporary educational principles: Animations, listicles, infographics and interviews explain to parents in magazine style, for example, how to deal with it when glitter ponies suddenly appear in the children's in-app purchases or how to make a used bike appealing to the younger sibling.
In the first phase, various articles were developed on specific educational milestones for the toddler, schoolchild and teenager age groups, which are being continuously expanded.
As a highlight, the interactive educational game "Birthday Party Planner" was designed and implemented by Freundliche Grüsse. With the responsive online game, children can playfully budget their own birthday party together with their parents, generate a shopping list and print out personalized invitation cards.
The new parents' guide is being promoted with a broad-based social media campaign and conveys the tone of the content in a playful way. Dynamic Language Optimization is used, among other things, to address the target group in the various language regions as efficiently as possible.
Responsible at UBS: Daniel Fischer (Head of Marketing Region Switzerland), Alessandro Monsurrò (Head of Marketing Personal Banking), Lucia Rutishauser (Marketing Specialist Personal Banking - Kids Specialist), Oliver Vedolin (Head of Content Marketing, Digital & Dialogue Marketing), Joël Frey (Head of Content Marketing), Sanja Hauser (Head of Digital Marketing), Iris Keller (Digital Marketing Specialist). Responsible at Friendly regards: Samuel Textor, Pascal Deville (Creative Direction), Janine Yvette Sonderegger, Grégoire Vuilleumier (Text/Concept), Nadine Mojado (Head of Creative Production), Mara Schwegler (Graphics), Alain Aebersold (Art Direction), David Lüthi (UX), Erwan Eydt (Programming), Stefanie Schmid, Jasmine Segginger (Consulting), Illustration: Daniela Benedix, Joel Roth, Pedagogical Specialist: Marianne Heller.
