Hug & Dorfmüller Design makes CyOne Security ready for takeoff
Formed in 2018 through a management buyout of Crypto, CyOne Security launched in January 2019 as a Swiss cybersecurity specialist. The Lucerne-based agency Hug & Dorfmüller Design developed the corporate design to reflect the company’s message: A Secure Switzerland. Bit by bit.
When one company becomes two, there is a lot to do. For Hug & Dorfmüller in Lucerne's Hirschengraben, the task was to create a brand from one name. On the one hand a traditional company, on the other a young company with a start-up mentality - a complex starting position. For this reason, the agency conducted a workshop on brand identity together with the newly acquired client. From this, they drew valuable information that was crucial for defining the corporate identity and thus the corporate design.
CyOne Security positions itself as the only purely Swiss company offering 360-degree security concepts and solutions for government and industry in the areas of Cipher Security, Cyber Security and Security of Things.
The logo created for CyOne Security symbolizes 360-degree competence as well as clarity, symmetry and stability. The color orange is a reference to the origin, petrol stands for competence and independence, turquoise for the lively cyber energy and the so important agility.
The introduction of the new brand took place in various stages. In a first step, the vision, mission, brand positioning and brand identity, the corporate story, the new company name and the new logo were presented to the employees. On January 1, 2019, the new website went live. Cyone.ch The newly branded social media channels are also live, a brand movie has been produced, the new offices have been moved into and the first customer event has already been held.
