High voltage for Big: I show you my style
Once again, Hochspannung and the Fashion Store Big send exhibitionists to show what's underneath in the Zurich scene. The goal is the announcement of the spring collection and the announcement of the label.
Once again, the fashion store Big wants to cause a stir with an advertising campaign and sends "exhibitionists" into trendy Zurich bars. For example, in the Alte Börse, where the girls allow a glimpse under their coats according to the motto: Show your Style, just like exhibitionists. You can see what the young women are hiding under their coats if you go to the Big now - but in any case, the trendy spring collections.
The advertising concept was developed by the Zurich advertising agency Hochspannung. The media plan includes posters, advertisements, an e-board at the main train station and cinema slides. Furthermore, one-to-one campaigns are planned around the Big and at Zurich scene locations.
Responsible at Big: Sylvie Gablinger and Martin Muff. Responsible for high voltage: Matthew Katumba, Alex Taiganidis, Tom Fäh, Andrea Huber, Marco Huber and Stefanie Fricker. Photography: Oliver Nanzig.
The advertising concept was developed by the Zurich advertising agency Hochspannung. The media plan includes posters, advertisements, an e-board at the main train station and cinema slides. Furthermore, one-to-one campaigns are planned around the Big and at Zurich scene locations.
Responsible at Big: Sylvie Gablinger and Martin Muff. Responsible for high voltage: Matthew Katumba, Alex Taiganidis, Tom Fäh, Andrea Huber, Marco Huber and Stefanie Fricker. Photography: Oliver Nanzig.
