Wordplay among the top three Bing partners in Switzerland
Wortspiel recently became an official Bing partner—one of only three agencies in Switzerland.
Google's biggest competitor in the search engine sector has only a small market share in Switzerland. However, Bing is certainly interesting for companies that want to expand internationally.
For example, Bing's market share in the USA is just under 10 percent. Bing's click prices are also often lower than those of Google. The integration with the LinkedIn career network, which also belongs to Microsoft, makes Bing particularly attractive. This means that advertisers on Bing can access profile data from LinkedIn and play out their ads based on the job title or company, for example. And Bing's development is positive: for 2018, Bing's parent company Microsoft reported a 13 percent increase in advertising revenue to $7 billion.
"We have been playing out our clients' campaigns on Bing for several years," reports Stefan Vetter, founder and CEO of Wortspiel. "Several of our employees have completed the 'Bing Ads Accredited Professional' certification. I'm pleased that this commitment is now also being recognized by Microsoft with Bing Partner- status."
