Sir Mary sprays 8,000 advertising week covers by hand
This is an absolute first in Swiss media history: The Zurich-based agency Sir Mary has hand-designed 8,000 covers for the latest issue of *Werbewoche*. Unique graffiti designs adorn the magazine, which will be published on March 6.
The agency is thus celebrating its Megaphon Award as best newcomer in the DACH region, which it received in Berlin on January 31. Pascal Baumann, Creative Director at Sir Mary and former graffiti artist, spent several days at Galledia Print in Flawil for the spectacular campaign.
There, among other things, he sprayed hearts, smileys or peace signs over the pre-printed letters "SRMY BRLN". This abbreviation of "Sir Mary in Berlin" refers to the prize and the cover story of the advertising week dedicated to the agency's trip to the German capital.
Editorial team and agency pleased with successful campaign
But Pascal Baumann's biography is not the only explanation for the use of graffiti colors on the Werbewoche cover. After all, the agency won its first major budget from Allianz Insurance three years ago with a graffiti campaign. "What a successful campaign," says Anna Kohler, Editor-in-Chief of Werbewoche, delightedly. "Being bold, unconventional and even a little provocative at times is what further raises Werbewoche's profile. Through this performance, we are underlining this attitude."
Pascal Baumann, Creative Director at Sir Mary, adds with a twinkle in his eye, "When an idea is born of passion, you make 8,000 unique pieces and get tendinitis."
