Pascal Schaub leaves Migros

For the past three years, Pascal Schaub has been responsible for brand management including image communication, CI/CD, sponsoring and digital presence as Head of Umbrella Brand. As part of the latest reorganization, the expertise for the creative development of all Migros campaigns, including specialist store campaigns, has been pooled in his department. 

During his three years at Migros, Pascal Schaub has developed many award-winning and commercially successful campaigns, such as Migros Christmas, Grillitarians, the iMpuls health campaign and the new umbrella campaign. His team has created innovations such as the award-winning Discover function of the Migros app, the widely shared finisher clips for sponsorship events, the first musical for participation and the iceteabeats video machine. "People are talking again about Migros advertising, the checkout gnome Finn, grillitarians, a Pedro and that Migros belongs to the people. I would like to thank everyone who worked on this," explains Pascal Schaub in a press release.

"Pascal Schaub has focused the positioning of the Migros brand and strengthened its image with the new umbrella campaign. We would like to thank him for his valuable creative input and wish him every success in the future," says Nadine Hess, Deputy Head of Marketing Communication. 

Pascal Schaub began his professional career as a journalist and copywriter and then went on to become chief strategist at Publicis and Saatchi & Saatchi. He was involved in numerous international brand strategy projects until he focused on Switzerland as agency head. After moving to Migros on the client side, he drove forward creative development based on data, new technological possibilities and targeted storytelling. He places particular emphasis on multicultural aspects in creative implementations. He remains a lecturer at various universities and is excited to see what options the future holds.