Digitec launches latest campaign and introduces live feed banner
Digitec's latest advertising campaign is live. In addition to the familiar formats, the campaign also features a new element: live feed banners.
In the first wave, the Swiss electronics retailer is showing real product reviews on posters, hanging boxes, e-boards and e-panels as well as via banners on the Internet. The well-known campaign will run in German-speaking and French-speaking Switzerland until the end of the month. The second wave of advertising in the form of TV commercials will follow from mid-March. In these, actors act out the product reviews and discussions of users. The spots will also appear cross-media in online banners and on social media.
In addition to new subjects, the Digitec campaign features a further development on the web: For the first time, Digitec is also advertising with a live feed banner. The live feed shows the latest interactions, questions and comments from Switzerland's most active shopping community.
In addition, editorial content accompanies the campaign on digitec.ch: The Digitec editorial team tested four of the products from the campaign themselves and formed an opinion on them. Click here for the first article.
Responsible at Digtitec Galaxus: Martin Walthert (CMO); Flurin Spring (Creative Direction); Miriam Brack (Art Direction); Severin Keller (Online Media Design); Barbara Schuler & Silvia Meierhofer (Graphic Production); Thomas Kunz (Photography); Sandro Hostettler (Digital Marketing); Gesine Gerlach (Media Planning) Mariya Alipieva (Project Management).
