A bit bitter: When dreams don't come true
Not everything goes according to plan. Farnham Ale & Lager is here to stay and delivers on its flavor promise: A bit bitter.
For years, the Canadian brewery Farnham has been advertising with the claim "A bit bitter" - and has had it interpreted ambiguously by the agency Lg2 from Quebec. A bit bitter is not only the taste of beer, but often also the taste of life. Life writes stories that have a pale, slightly bitter aftertaste. And yet they are no reason to bury your head in the sand. And certainly not a reason to seek solace in alcohol. And that's not how the campaigns are meant. Rather: a little bitterness is okay. At least sometimes.
Older campaigns (2017, 2016 and 2014):
