Nexum expands its Swiss location: Manfred Jürgens becomes Solution Director

Manfred Jürgens comes from Migros, where he worked for seven years, most recently as Head of Product Information Management and member of the management team. In this role, his responsibilities included the procurement and digital preparation of structured information and media assets from various sources, which were consistently linked to customer preferences, promotional and trend topics as well as content and consumption situations across all channels. Prior to this, the graduate communication designer and manager (MBA) was in charge of projects for retail companies in the areas of CMS, MDM, e-commerce and SCM at Pironet NDH, among others.

"Manfred Jürgens is the perfect addition to our consulting portfolio. There is a lot of talk about customer centricity. But disillusionment is usually not long in coming. After all, companies need first-class data to perfectly satisfy their customers' needs - and it is precisely this solid data foundation that often causes digitalization and marketing strategies to fail," says Nicola Schlup, Managing Director at Nexum Switzerland, in a press release.

For companies to be successful in the age of digitalization, a data-driven corporate culture is essential. As Master Data Manager of a retail group, Manfred Jürgens has extensive experience in structured data management.

"In addition to professional and cultural factors, what appeals to me about the owner-managed service provider is the symbiosis of consulting and implementation. I am convinced that we offer our customers real added value," says Manfred Jürgens.