Scholtysik & Partner gives a Bernese institution a new coat of paint
The Berner Generationenhaus is reorienting its focus. With a new structure and a diverse annual cultural program, the institution, located in the heart of Bern, aims to further encourage dialogue on intergenerational issues in the future. The branding and design agency Scholtysik & Partner is developing the corresponding overall brand identity.
In addition to a wide variety of events, the annual program of the Berner Generationenhaus includes a multimedia exhibition held on the premises of the Generationenhaus on Bern’s Bahnhofplatz. Through this initiative, the organizers aim to further promote social dialogue and position the center even more firmly as a center of expertise on intergenerational issues. Since its opening in 2014, intergenerational coexistence and cohesion have been core themes for this Bern-based institution, which brings together a wide range of counseling services, a senior center, and a daycare center under one roof.
The visual identity designed by Scholtysik & Partner stems from the building’s positioning as a place of dialogue and encounter. The «stage principle» simultaneously creates unity in diversity by providing a framework for the variable elements without hindering individuality. Thus, the colors used do not follow a predetermined sequence but respond directly to the content. In terms of typography, the communicative Lyon Display complements the classic Theinhardt typeface used previously.
«Scholtysik & Partner understood us right away and was able to perfectly translate our vision into a cohesive design concept,» says Aline Jordi, communications manager at the Berner Generationenhaus. «You can really sense the holistic approach the agency brings to the table. The fact that they know the city of Bern and our situation well definitely helped.»
In addition to the color, typography, and layout concepts, Scholtysik & Partner is also modernizing the Generationenhaus logo and making it more iconic. In addition, the branding agency is producing the business stationery, designing flyers and brochures, and developing the interface design for the new Begh.ch website, which is being implemented by the web agency Gridonic.
