KSB/SJ: Wide view of the Grisons Alps thanks to Volkswagen 4Motion
The KSB/SJ agency has designed an ad campaign for Volkswagen 4Motion that will appear in the new lifestyle and gourmet magazine *Graubünden geht aus*.
The agency KSB/SJ has designed a series of advertisements for Volkswagen 4Motion that will appear in the new pleasure and lifestyle magazine Graubünden geht aus. According to the agency, the aim of the five advertisements is to show readers that it is almost impossible to enjoy the panorama of the Grisons Alps without a 4Motion with intelligent all-wheel drive. The ads feature bleak images of Graubünden bypass tunnels, countered by headlines describing the sights above the tunnels. A folding map was also developed especially for the Graubünden Goes Out launch event to demonstrate the partnership with Volkswagen and the advantages of 4Motion to the people of Graubünden.
Responsible at VW Switzerland: Domenico Gaito (Head of Brand), Katja Strebel (Advertising Coordinator), Denise Hofmann (Project Manager Sponsoring&Events). Responsible at KSB/SJ: Andreas Mädler (CD), Andy Lusti (text), Mario Moosbrugger (AD), Mareike Jansen (graphics), Nick Schoberth, Christoph Bürge (consulting management), Yvonne Stalder (consulting), Nadia Bachmann (DTB), Christian Breitler (photography), Felix Schregenberger (image processing). Litho: Visiolink. Print (folding card): Mercantil-Druck AG, Rudolfstetten.Print (postcard): Südostschweiz Print, Chur.
Responsible at VW Switzerland: Domenico Gaito (Head of Brand), Katja Strebel (Advertising Coordinator), Denise Hofmann (Project Manager Sponsoring&Events). Responsible at KSB/SJ: Andreas Mädler (CD), Andy Lusti (text), Mario Moosbrugger (AD), Mareike Jansen (graphics), Nick Schoberth, Christoph Bürge (consulting management), Yvonne Stalder (consulting), Nadia Bachmann (DTB), Christian Breitler (photography), Felix Schregenberger (image processing). Litho: Visiolink. Print (folding card): Mercantil-Druck AG, Rudolfstetten.Print (postcard): Südostschweiz Print, Chur.
