Giselle Vaugne new head of consulting at Y&R Wunderman
Giselle Vaugne, head of marketing at VW Switzerland, is leaving the client side and will take over as head of the consulting team at the Zurich-based communications agency Y&R Wunderman starting in March 2019.
As a proven marketing specialist, who also worked for international groups such as Ford and Microsoft before her time as Head of Marketing VW Switzerland, Vaugne knows exactly the high demands of clients on a communications agency in 2019, it says in a statement. Her knowledge of the automotive and technology industries is of great value to Y&R Wunderman, as the agency serves clients such as Audi and Microsoft.
In addition to her wealth of experience, Giselle Vaugne also brings a keen sense of innovation and a working philosophy that in many ways resembles that of Y&R Wunderman. "I share with the team at Y&R Wunderman a deep conviction that in our industry, co-creation will be the way of the future. Y&R Wunderman has been setting standards and shaping the Swiss communications market for years, both through technical expertise and creative skills. I am delighted to become part of the team of one of the most successful players in the future," the Zurich native is quoted as saying.
At Y&R Wunderman, co-creation means not only the interlocking internal collaboration between strategy, technology and creation, but also the targeted involvement of the client side to enable the best possible results. At Hardturmstrasse, Giselle Vaugne's move into the company's own ranks is seen as an important step into the future of customer care.
