Delivery instead of delivery: TBWA\Paris makes McDelivery palatable for us
TBWA\Paris uses a print campaign to make people want to be supplied by McDonald's.
In this country, many people only know the McDelivery service from last year's World Cup: The corresponding perimeter advertising accompanied spectators throughout the entire tournament in an almost inflationary manner. Since January 2019, Switzerland has also been able to enjoy home delivery of McDonald's products. The service, launched in 2017, will start in Geneva, with other cities to follow later this year. The fast food chain is working with Uber Eats drivers for the delivery. Orders are placed and paid for via app, and the service costs just under five francs per order.
It remains to be seen how great the need is in Switzerland to have Big Macs and the like delivered to one's home by courier. After all, the service is limited to households located no more than 2.5 kilometers from the nearest McDonald's restaurant - so the slackness of the fries on arrival should remain within acceptable limits. So when a raging appetite strikes in a steady rain, it's time for McDelivery. TBWA\Paris skilfully sets the scene for doggy weather. The campaign photos make you want one thing above all: not having to leave your own four walls. E Guete!
