Bühler&Bühler: Yoga branding with a difference
Yoga doesn't have to be either hippie or hipster. That's what "desire in balance"—the company founded by former top ice hockey player Désirée Isabelle Di Santo—proves. And the Zurich-based agency Bühler&Bühler conveys this message through its new branding.
The new appearance of desire in balance does not conform to any clichés and focuses in its reduced design language on the goal of every yoga session: to find inner balance and strength - in the way that suits you best.
"This philosophy was the foundation for our branding," says Doris Bühler, Creative Director at bühler&bühler. "The new appearance of desire in balance should do justice to the owner's personality."
"Your body. Your yoga. Your thing." is the motto that will be emphasized in all measures. In addition to the brand design, the centerpiece is the new website. Handwritten course posters and unique business cards with part of the logo stamped on them - bühler&bühler also deliver on the promise of individuality in these implementations.
desire in balance is currently planning its own yoga studio in Wangen bei Olten. The new premises will also be staged by bühler&bühler.
Responsible at Bühler&Bühler: Doris Bühler (Creative Director); Salvatore Viola (Designer); Rebecca Knobel (Text & New Media Producer); Marko Lukac (Lead Digital); Thomas Knellwol (Photography).
