A valuable appearance with ambition for Kets Make Up Academy
A High-Quality, Ambitious Brand Image for the Kets Make Up Academy On the Path to Success Without Makeup: Kets, the training and continuing education center for makeup artistry, is investing in its new location at the Wallisellen train station. The founders are also demonstrating courage and foresight in their digital strategy. The agency Nerves is responsible for this initiative.
The new website flirts with a clear mobile-first approach, in keeping with the young user base. The appearance is simple but sophisticated. The visual language is powerful and self-confident, without resorting to the overly made-up clichés of the industry. The Kets world is institutionally shaped, which is omnipresent. It's about careers, knowledge transfer as a service provider and it's about positioning itself as a market leader and making its offering accessible to the young target group on digital channels. No less exciting than the look of the website is the technology, Open Machinate, in the background, like the branding, also developed by the agency Nerves.
Open Machinata is a full-service backend and frontend system. The technology integrates the requirements of a modern CMS and templating system for everything digital with the corresponding mapping of business processes in the background. Curricula, courses, classes and students are managed and controlled centrally in the same environment as the website content management.
The Zurich-based agency Nerves provided Kets with strategic support during this process and is responsible for the new appearance as well as the development and implementation of the technology behind it.
