Child Guardian 2009 for exemplary advertising
For the third time, the Child Guardian—an award for exemplary advertising—will be presented on Advertising Day. The event is organized by the Swiss children’s charity Terre des hommes, the Swiss Advertising Association (SW), and, for the first time, the Fédération Romande de Publicité et de Communication (FRP).
The Swiss children's charity Terre des hommes and Schweizer Werbung SW are awarding the prize for exemplary advertising with children for the third time. The Child Guardian 2009 award will be presented on May 15, Advertising Day, in Chur. The Fédération Romande de Publicité et de Communication (FRP), the advertising association for French-speaking Switzerland, is taking part as an initiator for the first time. The Child Guardian is intended to launch a debate on the depiction and representation of children, as the initiators write in a communiqué.
The award-winning companies receive a symbolic prize, while the prize money of around CHF 10,000 goes to the child protection project "Powerful Influence" supported by Terre des hommes. A patronage committee is chaired by Christian Kauter, CEO of APG. The jury consists of personalities from advertising and communication as well as a children's rights expert and two 15-year-old children.
The award-winning companies receive a symbolic prize, while the prize money of around CHF 10,000 goes to the child protection project "Powerful Influence" supported by Terre des hommes. A patronage committee is chaired by Christian Kauter, CEO of APG. The jury consists of personalities from advertising and communication as well as a children's rights expert and two 15-year-old children.
