SRG radio programs: Share of Swiss music on the rise
Five years ago, representatives of Swiss music creators and the SRG signed a joint charter in which the parties reaffirmed their intention to promote domestic music and enhance its reputation both at home and abroad. As a result of this voluntary charter between musicians, producers, and radio representatives, the proportion of Swiss music in SRG radio programs is steadily increasing.
Five years ago, representatives of Swiss musicians and the SRG signed a joint charter. In it, the contractual partners confirmed their intention to promote Swiss music and its reputation at home and abroad. To this end, a platform for dialog was created to sustainably improve cooperation between the SRG and Swiss musicians. As a result of the voluntary charter between musicians, producers and radio representatives, the proportion of local music in SRG radio programs is steadily increasing, according to a statement from the SRG media platform. However, there are major regional differences: In Graubünden, the proportion of Swiss music is over 50 percent, in Ticino it is 10 percent. The dialog has proven its worth and further impetus following the example of the Internet music platforms Mx3.ch and Vxm.ch will follow, the press release adds.
With the "Swiss Music Charter", which was officially signed at the symposium in Fürigen on May 14, 2004, Swiss musicians, music producers and SRG SSR programmers are responding to the frequently voiced criticism that Swiss music is insufficiently represented on Swiss radio stations. The charter does not rely on a rigid quota solution, but on partnership-based cooperation when it comes to supporting local artists in their diversity.
At the M4Music festival in Zurich on Friday, the partners, who meet regularly to exchange ideas, drew a positive balance. SRG has proven to be a reliable partner in the area of Swiss music promotion.
With the "Swiss Music Charter", which was officially signed at the symposium in Fürigen on May 14, 2004, Swiss musicians, music producers and SRG SSR programmers are responding to the frequently voiced criticism that Swiss music is insufficiently represented on Swiss radio stations. The charter does not rely on a rigid quota solution, but on partnership-based cooperation when it comes to supporting local artists in their diversity.
At the M4Music festival in Zurich on Friday, the partners, who meet regularly to exchange ideas, drew a positive balance. SRG has proven to be a reliable partner in the area of Swiss music promotion.
