Agency at the airport wins with Localsearch campaign at the Econ Megaphon Awards

Localsearch is the Swiss directory platform with the widest reach and offers above all medium-sized companies a wide variety of analog and digital platforms and services to be found by their potential customers.

The aim was to remind customers who had jumped ship and to win them back. In order to dramatize the fact of not being found, the agency created a letter mailing at the airport in the form of a supposedly real-looking "postal return of undeliverable items". The "return" made the bounced Localsearch customers aware that their potential customers could be in the same situation and that they too would not be found tomorrow - since they no longer had an entry in the Localsearch directories.