New: Expo event lobbying per trade show

Christoph Kamber is Director of Trade Fairs and Consumer Shows at the MCH Group and a member of the Board of Expo Event Live Com Association Switzerland.

Christoph Kamber: First and foremost, it is about providing information. There is a need to catch up here. I am delighted that the most important industry representatives have identified this as their own task and are making a strong commitment together with the association. The campaign is broadly based, and many of the exhibition venues and organizers in Switzerland have pledged to participate.

Following the accumulation of negative reports on the subject of trade fairs, the association wrote to industry representatives and organized a round table. The exchange resulted in an action plan aimed at emphasizing positive aspects such as the power of trade fairs as a marketing tool.

In the short term, messages will be shared on the association's and the industry's social network channels. To this end, a panel discussion with specialists on the topic of live marketing will be organized. Experts will discuss the power of live communication. The key statements will be professionally prepared and communicated to the Swiss economy and the marketing and communications industry via the specialist and daily media as well as owned media channels.
 

The second stage focuses on knowledge transfer in training courses. We have noticed that the topic of live marketing is only taught to a limited extent and to varying degrees of quality in training courses. We want to ensure that a larger, higher-quality range of information on the subject is created and actively communicated. The association coordinates the creation of teaching materials and thus ensures the quality of the teaching content.