Serviceplan Suisse stages 5G amazingly simple for Swisscom
With a surprising and easy-to-understand campaign, Serviceplan Suisse helps the target audience understand Swisscom’s 5G technology and makes its benefits tangible.
5G is the next big step into the digital future of our country. As a recognized provider of the best network in Switzerland, Swisscom is building the 5G network and has already tested it in various locations. In order to build on this perceptual advantage in the public eye and to occupy the 5G topic area for itself, Serviceplan Suisse was commissioned with a campaign to bring the multifaceted benefits of 5G technology closer to the target group.
"With a quick and striking appearance, we want to sensitize the target group to the complex topic," explains Executive Creative Director Raul Serrat "and make the benefits tangible with appropriate stories." This is how the memorable headlines with five "G "s such as "GAMINGGGG", "OMGGGGG" or "ERTRAGGGG" were created, which in combination with benefit-specific images emotionalize the topic. A matching story for Swisscom's own channels was developed for each advertising subject.
The campaign will appear nationally from February 5 to 24 as print, banners, native ads, social media, owned media and on Swisscom's content hubs.
Responsible at Serviceplan Suisse: Jan Krohn (text), Cinthia Stettler (art direction), Sisqo Kissling (graphics), Michael Kathe (creative direction), Raul Serrat (executive creative direction), Selma Caglayan (consulting), Marianne Weibel (content), Pam Hügli (overall responsibility).
