The similarities between Roger Federer and Sunrise
After Connect's great test result, Roger Federer and Sunrise exchange congratulations. The campaign was created by Publicis.
In this year's Connect network test, Sunrise's network also received an "outstanding" rating. The telecom provider is thus following up on the successes of recent years - like its brand ambassador Roger Federer. In a charming commercial, Sunrise draws parallels to Federer's achievements. Unlike in the films of last year's campaign, Sunrise is now compared directly with the tennis god. The latter responds in his usual modest and polite manner: with a congratulatory message to the voice-over artist.
The film can be seen throughout Switzerland starting this week and will be used both online and on TV.
Responsible at Sunrise: Christoph Timm (Director Brand Strategy & Marketing Communication), Andreas Jäggi (Marketing Manager). Responsible at Publicis: Peter Brönnimann, Johannes Raggio, Pablo Schencke, Mathias Kroebl, Yannick Schaller (Creation), Franziska Wiesner (Brand Director), Suzana Kovacevic (Integrated Producer). Production: Stories; Tobi Fueter (Director), Filip Zumbrunn (DOP), Nicole Spring (Producer).
