Jung von Matt/Limmat: When the siren test becomes a real emergency
Every first Wednesday in February, sirens are tested in Switzerland. This routine drill usually leaves Swiss people unimpressed. In other countries, such as Yemen, however, people would be grateful for sirens that warn of an attack. To draw attention to this fact, Jung von Matt/Limmat, together with Radio 24, supported Amnesty International in a special campaign.
Since March 26, 2015, air strikes in Yemen have been destroying houses, schools and hospitals without warning. This ongoing conflict is increasingly disappearing from the consciousness of the Swiss - it is becoming a so-called "forgotten war". Together with Radio 24, Amnesty International used the annual siren test in Switzerland to remind people of the ongoing war in Yemen.
At the same time as the siren test at 1.30 pm, sounds of war from Yemen could be heard on Radio 24. Amnesty International was present with stands at Zurich main station and at Bellevue and broadcast the radio program via jukeboxes. Amnesty International's aim with this campaign was to raise awareness of the war in Yemen among the Swiss population and to support Amnesty's commitment to protecting the civilian population in the war-torn country. While there are no sirens there to warn people of the bombs, in Switzerland, where there have been no armed conflicts since 1847, the sirens are tested for their functionality every year.
To draw attention to the campaign in advance, Jung von Matt/Limmat created advertising banners and placed them in online media and social media. The centerpiece of the campaign was a documentary film that captured the situation in Yemen in moving images. At the end of the campaign, Reto Rufer, Middle East expert at Amnesty International, gave an interview on Radio 24 about the conflict in Yemen.
Responsible at Amnesty InternationalAlexandra Karle (Head of Communications and Human Rights Policy)
Responsible at Jung von Matt/LimmatLorenz Clormann (Creative Direction), Frederik Dreier (Text/Concept), Sabrina Izumi (PR/Consulting), Fernando Gort (Consulting), Dennis Lück (Chief Creative Officer)
Responsible at Jung von Matt/playMichael Kindermann (producer), Valdita Shabanaj (production assistant), Bojana Ilic (director), Sandeep Abraham (cinematographer), Leander Camesasca (editor)
Responsible at Amnesty InternationalAlexandra Karle (Head of Communications and Human Rights Policy). Responsible at Jung von Matt/LimmatLorenz Clormann (Creative Direction), Frederik Dreier (Text/Concept), Sabrina Izumi (PR/Consulting), Fernando Gort (Consulting), Dennis Lück (Chief Creative Officer). Responsible at Jung von Matt/playMichael Kindermann (producer), Valdita Shabanaj (production assistant), Bojana Ilic (director), Sandeep Abraham (cinematographer), Leander Camesasca (editor).
