New CMO at Scout24 Switzerland
Scout24 Schweiz AG has appointed Fabian Frank to fill the vacant position of Chief Marketing Officer.
Fabian Frank will take over the position of Chief Marketing Officer at Scout24 Schweiz AG in Flamatt on February 4, 2019.
The marketing professional has many years of experience in the brand management of renowned companies: He is moving directly from Swisscom AG, where he was Head of Online Marketing in the areas of business-to-consumer (B2C) and business-to-business (B2B) and was also responsible for the young sub-brands Wingo.ch and SimplyMobile, among others. His previous positions at the Kuoni Travel Group and the pan-European UPC Broadband Services also distinguish Fabian Frank as a proven expert in the digital marketing scene and the IT and telecommunications industry.
The position of CMO had been vacant for several months, as the predecessor Jan Hinrichs moved within the company to the position of Director Finance & Insurance Products. Gilles Despas, CEO: "We are delighted that Fabian Frank, an experienced marketing professional, is joining us to further expand the inspiration of our brand portfolio and make it even more tangible for our partners and customers."
Fabian Frank is highly motivated for the new challenge: "It is currently one of the most exciting tasks to strategically develop strong digital brands and to creatively align them with differentiated user requirements. Scout24's excellent image and impressive reach offer a great deal of potential. It is a very forward-looking sign that a digital company is consciously investing in the value and perception of its brand."
