MICE industry met at the ConferenceArena
At the brand-new Ambassador House in Zurich-Opfikon, the who’s who of the MICE industry gathered for the 7th edition of ConferenceArena, Switzerland’s largest trade show covering all aspects of business events.
Over 80 exhibitors from Germany and abroad presented themselves at the important industry summit, while star presenter Sven Epiney guided around 600 trade visitors through a top-class program.
As the exclusive venue for the Conference Arena 2019, the brand new and completely modernized Ambassador House was presented to the assembled MICE world for the first time. The light-flooded atriums fascinated visitors, as did the sheer size of the premises: "It is this unique combination of excellent technical equipment, a perfect infrastructure with numerous meeting rooms, 1120 underground parking spaces and an ideal location close to the airport that makes this location so special," explains Roger Schaer, Managing Director of the Conference Arena.
The exhibitors presented themselves around three lively action platforms, called "Squares", where visitors to the trade fair could expect a wide range of offers from the entire MICE world. In the Technology Square, visitors were able to test event highlights such as the racing simulator from DCConsulting GmbH or take a seat in the comfortable S-Class from Fischer Limousinen, which makes the journey to meetings and conferences a highlight for important participants even before the event.
Visitors were also impressed by the new tap system from Heineken, which makes serving beer at outdoor events a special experience. The Networking Square focused on informal get-togethers, getting to know each other and discussing trends. Around the large lounge element in Atrium 1, visitors had the opportunity to catch up on the latest news from the industry with magazines such as "MICE-tip" at the media corner. They could also enjoy Italian coffee, which was served by Barista & more GmbH. In the Experience Square, the motto was experience and be amazed.
Musician AWI created a great atmosphere with his saxophone interludes. Läderach offered the finest chocolate, a culinary enrichment for any event, and rent-a-lounge transported visitors to the distant Orient with its stand. The event locations were just as satisfied with the discussions with the trade visitors as the artists and event agencies.
Hosted by popular TV presenter Sven Epiney, trade visitors were treated to a varied content program with top international speakers on the large KFP Five Star Conference Service Swiss arena stage. Mental coach Rüdiger Böhm, who lost both legs as an elite athlete, inspired visitors with his presentation on how to successfully master change and overcome all limits on the path to personal and business success.
The workshops - another novelty at the ConferenceArena - were also very popular. Manfred Ritschard introduced visitors to the value of "Service Excellence", while participants learned how to deal with work stress in a humorous way from expert Udo Berenbrinkern. Lucia Bonatesta provided valuable tips on how to transform your own corporate culture into a culture of success, and the ConferenceArena was rounded off with a colorful evening event at which Edelweiss Catering pulled out all the stops and served visitors and exhibitors a wide variety of tasty dishes in a very special way, namely on visually animated walls.
