Dermafora with new PR agency

Thanks to her many years of experience (20 years) in the beauty sector, Cristina Paoletti from Paoletti Public Relations has recognized a clear shift in the way consumers inform themselves about new products, especially in the last few years.

 "Today, women and men have a pretty high level of knowledge when it comes to ingredients and promises of effectiveness in cosmetics. Dermafora not only convinces me here, but also the end customer - because the philosophy behind it is coherent, the science is up to date and the products themselves are exceptionally clean and pleasantly formulated."

 The Dermafora product range comprises 25 different care products at launch, which are formulated with traditional Swiss medicinal plants from the Pharmacopoea Helvetica and the best ingredients from the laboratory. There are five product lines to choose from for different skin needs; the prices for the effective and contemporary formulated cleansing products, moisturizers and special care products range from 10 to 33 francs - an extremely exciting price segment.

 The experienced PR specialist is delighted with the new mandate, which fits seamlessly into her existing portfolio of selected consumer health and beauty brands and provides exciting new impetus. And with a "Made in Switzerland" bonus!