Brandpulse: New branding for Balmer-Etienne

Balmer-Etienne is one of the leading Swiss companies in the fields of fiduciary services, auditing and consulting. In a comprehensive brand analysis, Brandpulse got to the bottom of the dynamics in the market environment, trends, customer expectations and needs and other challenges facing Balmer-Etienne. In workshops with the management and partners of Balmer-Etienne, the differentiation potentials were subsequently worked out as the basis for the brand strategy.

Balmer-Etienne is repositioning itself as a competent provider of fast business solutions in fiduciary services, auditing and consulting. The brand identity that Brandpulse has developed for Balmer-Etienne embodies the new positioning and differentiates Balmer-Etienne from its competitors. Brandpulse revised the existing logo in the sense of an evolution, developed a new corporate design with a new world of images and colors and implemented the branding in all forms of appearance: Letterheads, templates, building signage, corporate media (image brochure, service flyer, customer magazine), internal branding (brand book, corporate film, employee event and other measures), image poster campaign, give-aways, website and design guidelines.