Publicis Dialog for Ricardo: Car sold - off on vacation
Publicis Dialog has produced a business mailing for Ricardo. This is intended to draw attention to the newly launched Auto.ricardo.ch platform.
Publicis Dialog created a business mailing for Ricardo to draw attention to the newly launched platform. Car.ricardo.ch to draw attention to it. In a loosely worded letter, a car dealer explains that he is packing his bags and going on vacation as he has sold all his vehicles via the auction platform. This is intended to show that cars can be sold quickly and cheaply via Ricardo. The letter also promises five free settings.
The mailing was sent to retailers in German-speaking and French-speaking Switzerland. In addition, around 500 retailers received login support in a telephone follow-up campaign.
The mailing was sent to retailers in German-speaking and French-speaking Switzerland. In addition, around 500 retailers received login support in a telephone follow-up campaign.
Responsible at Ricardo.ch: Marcel Sennhauser (Head of Marketing & Communication), Laurent Wendling (Branding & Advertising Manager), Marcel Stocker (Head of Car Channel). Responsible at Publicis Dialog: Oliver Gisi (text/concept), Fabian Zahner (text), Suzanne Friedli (art), Georg Wirth (graphics), Gabriele Knus, René Stettler and Dominic Siegrist (consulting). DTP: Philipp Zubler. Production: Romeo Bucceroni.
