Velvet develops the key visuals for the 69th Berlinale 2019
For the fourth year in a row, the Lucerne-based agency Velvet is creating the visual identity for the renowned Berlin Film Festival—and revealing the secret behind the bears.
The 69th Berlin International Film Festival will take place from February 7-17, 2019. Berlinale time is always also the time of the bears. They roam the city, ride the subway, stand at Chinese takeaways and nestle against pillars in underpasses.
Velvet has been responsible for the festival appearance since 2016 and has enriched the capital in an animalistic way with the bear posters. With the 69th edition of the festival, Dieter Kosslik says goodbye after 18 years as director of the Berlinale. To mark his departure, the current advertising campaign reveals the secret of the Bears. The subjects show who has been hiding under the costumes in recent years: Berliners and their fascination with the world's largest public festival.
Responsible at the BerlinaleDieter Kosslick (Festival Director), Anne Marburger (Head of Communications). Responsible at Velvet Creative OfficeWolfgang Möhrle, Julia Krummenacher (consulting), Peter Moser (AD), Jürg Schaffhuser (CD), Eva Wolf (graphics, typography), Oliver Zwimpfer (image montage and editing). PhotographyOlaf Heine Studio.
