IAB/SIMSA go on the offensive and announce trade fair
Shortly before the start of the Swiss trade show for digital marketing, Swiss Online Marketing, IAB and SIMSA have announced another event: The first Digital Marketing Day will take place on November 25, 2009, at the Kino Arena in Sihlcity.
Shortly before the start of the Swiss trade fair for digital marketing, Swiss Online Marketing, IAB and SIMSA are announcing another trade fair: On November 25, 2009, the first Digital Marketing Day will take place at Kino Arena in Sihlcity. Representatives of the Swiss online industry and IAB/SIMSA members will present themselves in four movie theaters. The trade fair is primarily aimed at advertising clients.
"The online market wants to show advertisers what is possible on the Internet," said Roger Baur, Head of Communications and Events at IAB/SIMSA, in a press release on Monday. The aim is to show what technologies are available. Everything is to be brought to life digitally and visually. In addition to screenings, there will be presentations from providers and a talk on the topic every 30 minutes.
The IAB/SIMSA wants to organize more events for the online industry in the future. Although there is a need for a place where providers and clients can meet, this will only work if such an event is supported by all Swiss market partners. "We want to have those people on board who are actively involved in the Swiss market," says Stephan Obwegeser, member of the IAB/SIMSA generic group management. As a non-profit company, we want to give something back to the market, as the press release goes on to say. The money earned will be invested in generic marketing, studies and training.
"The online market wants to show advertisers what is possible on the Internet," said Roger Baur, Head of Communications and Events at IAB/SIMSA, in a press release on Monday. The aim is to show what technologies are available. Everything is to be brought to life digitally and visually. In addition to screenings, there will be presentations from providers and a talk on the topic every 30 minutes.
The IAB/SIMSA wants to organize more events for the online industry in the future. Although there is a need for a place where providers and clients can meet, this will only work if such an event is supported by all Swiss market partners. "We want to have those people on board who are actively involved in the Swiss market," says Stephan Obwegeser, member of the IAB/SIMSA generic group management. As a non-profit company, we want to give something back to the market, as the press release goes on to say. The money earned will be invested in generic marketing, studies and training.
