Odlo: Marketing Director Andreas Kessler becomes CEO

Andreas Kessler, who has been Head of Marketing at Odlo since fall 2008, will also take on the role of Managing Director on April 1, replacing Odd Roar Lofterød. He will continue to drive forward the strategic direction of the brand, according to a company statement. The 44-year-old Kessler began his career at Unilever and worked for the Swatch Group in Asia and North America for several years. Odlo is a provider of functional sports underwear, sports and outdoor clothing.