Tamedia's new Digital Advertising Services unit gets dual leadership
The new digital competence center Digital Advertising Services of Goldbach and Tamedia will have a dual management team. Sylvia Epaillard and Alexander Horrolt will take over the overall management.
As previously announced, the two Digital Advertising Services divisions of Tamedia and Goldbach Digital Services will be merged from March 1, 2019. Sylvia Epaillard and Alexander Horrolt will take over the overall management of the new Digital Advertising Services unit in a dual leadership role.
"With Sylvia Epaillard and Alexander Horrolt, we have two strong leaders who complement each other perfectly. They know both the challenges of the market and the two companies very well. As a management duo, they can make a significant contribution to bringing together the two corporate cultures of Tamedia and Goldbach," says Michi Frank, CEO of Goldbach and member of Tamedia's Management Board, explaining the decision to appoint a dual leadership team.
Sylvia Epaillard took over as Head of Digital Advertising Services at Tamedia in mid-2015, having previously been responsible for technology and product development. She previously worked for the gaming publisher Miniclip and for Google in Dublin, among others. Sylvia Epaillard studied language and communication sciences and computer science and completed her Executive MBA at Insead Business School at the end of 2018.
Alexander Horrolt has been Managing Director of Goldbach Digital Services since mid-2015. Prior to that, he was Managing Director of Goldbach Audience and Sales Director TV at Goldbach Media. The television and online expert has also worked at Cinecom, Publicitas and IP Deutschland, among others. Alexander Horrolt studied sports and business administration and has various business and management qualifications.
