He who sees at night sees more
The Swedish agency Nord DDB shows how the ability to see at night can give stories a different twist.
"Night Vision" is the name of the feature that is installed in the new Touareg and allows the driver to see 130 meters into the dark at night thanks to infrared cameras. The system automatically detects pedestrians, animals and other road users and warns the driver with active signs. This is how the Volkswagen innovation works:
https://www.youtube.com/watch?v=yqlx_zlucrY
Many a night-time collision will be prevented in future with this or similar assistance systems. Because things can be recognized in good time that would otherwise be overlooked without a chance. For example, game that wants to cross the road and does not know the traffic rules ("luege, lose, laufe"). Nord DDB stages the difference with a story that shines in the darkness and has a happy ending. A literally plausible example of the creative use of printed advertising material.
