Bright idea: BP catches employees with posters that light up at night
BP is using posters that glow at night thanks to energy stored during the day to recruit professionals who are as innovative as the company itself.
Havas had the task of drawing the attention of potential employees to the internationally active British oil company BP, headquartered in London. To this end, the agency rented a number of advertising spaces in the UK that are backlit at night. And switched off the electricity.
Instead, the agency printed posters with glow-in-the-dark ink. The result: at night, the posters begin to glow with the energy stored during the day. The aim: to highlight the company's innovative way of thinking. To attract people who like to think outside the box and develop new ideas. If you have any more clever ideas, please contact BP.
Responsible agency: Havas People, London, UK. Creative Director / Art Director: Dan Gregory. Associate Creative Director / Copywriter: Jonathan Lee. Project manager: Nicola Woods, Ana Jones, Vicki Hyland (BP). Media: Natasha Kyndt.
