Studerpartner for Provins: Valais wine culture celebrated
The agency Studerpartner Communication has launched a corporate campaign for its client, Provins. The campaign focuses on the rich diversity of the Valais terroir.
The agency Studerpartner Communication has realized a corporate campaign for its client Provins. The focus is on the rich diversity of the Valais terroir. This is shown on posters by Valais men and women who are associated with wine culture. With the image-oriented corporate campaign, the wine house wants to present itself to the Valais public, consumer target groups, as well as to gastronomy and retail as a representative of Valais wine culture and diversity.
The corporate campaign highlights the transformation of Provins: Following a major renovation, the company plans to carry out all cellaring, winemaking and ageing activities at its headquarters in Sion from the 2009 harvest. In addition, a new customer center with a large sales store, a lounge, an event room and a professional kitchen for tastings and other events will open in Sion on April 2, 2009.
The campaign is starting in Valais and will later be rolled out in the rest of Switzerland. Posters, megaposters, including for the customer center in Sion, and advertisements will be used.
The corporate campaign highlights the transformation of Provins: Following a major renovation, the company plans to carry out all cellaring, winemaking and ageing activities at its headquarters in Sion from the 2009 harvest. In addition, a new customer center with a large sales store, a lounge, an event room and a professional kitchen for tastings and other events will open in Sion on April 2, 2009.
The campaign is starting in Valais and will later be rolled out in the rest of Switzerland. Posters, megaposters, including for the customer center in Sion, and advertisements will be used.
Responsible at Provins, Sion: Roland Vergères (General Manager), David Genolet (Director Marketing & Communication), Yvonne Amacker (Project Manager Marketing & Communication). Responsible at Studerpartner Communication, Zurich: Guido Studer (overall responsibility), Cristina Muggiasca and Karin Thalmann (consulting). TIMTOM: Tim Boin (text), Thomas Schicker (AD, graphics), Tabea Schneider (graphics). Media: Publicitas Sion. Photo/image editing: Mirjam Graf, Martina Meier / Felix Schregenberger (photo image). Desktop: Basicline, Roland Wirz. Litho/print: pp.digitech, JCM Offsetdruck.
